Pinterest is a popular social media platform that allows users to discover, collect, and share ideas and inspiration in the form of images and videos. Launched in 2010, Pinterest quickly gained popularity as a virtual pinboard where users could save and organize content related to their interests, hobbies, and aspirations.
The platform operates on the concept of "pins" and "boards." Users can create boards based on various themes or topics and then save or "pin" images or videos onto those boards. These pins can be sourced from within Pinterest or from other websites by using the Pinterest browser button. Each pin typically represents a specific idea, project, product, or concept, making it a visual bookmark for users to revisit later.
One of the main appeals of Pinterest is its emphasis on visual content and aesthetics. Users can browse through a vast range of categories, including home decor, fashion, recipes, travel, fitness, and much more. The platform serves as a digital catalog of ideas, enabling users to find inspiration and gather information on various topics.
Moreover, Pinterest provides a social element by allowing users to follow other users and boards. This feature enables individuals to discover content curated by others who share similar interests and to collaborate on group boards with friends, colleagues, or like-minded communities.
Businesses also find value in Pinterest as it serves as a platform for promoting products and driving traffic to their websites. Companies can create business accounts, optimize their content for discovery, and utilize various marketing tools provided by Pinterest to reach their target audience effectively.
Overall, Pinterest has become a go-to destination for users looking to explore and collect ideas, find inspiration, and curate their personal interests visually. With its unique approach to content discovery and sharing, Pinterest continues to be a popular platform for both individuals and businesses alike.
Pinterest updates on 2011
In 2011, Pinterest experienced several significant updates and milestones that helped shape the platform and contributed to its growing popularity. Here are some notable Pinterest updates from that year:
Public Launch: After a period of being invitation-only, Pinterest opened its doors to the public in August 2011. This allowed anyone to sign up for an account without needing an invitation, leading to a surge in user growth.
Mobile App Launch: Pinterest launched its mobile app for iOS devices in March 2011, making it more accessible to users on the go. The app allowed users to browse, pin, and manage their boards from their smartphones and tablets.
Follow Feature: Pinterest introduced the "follow" feature in October 2011, allowing users to follow other users' boards and content. This feature enhanced the social aspect of the platform and made it easier to discover and stay updated with the content from favorite creators or topics.
Pin Descriptions: In September 2011, Pinterest introduced the ability to add descriptions to pins. Previously, pins were mostly image-based, but with the addition of descriptions, users could provide context, details, or captions to accompany their pins.
Pinterest Analytics: Towards the end of 2011, Pinterest launched its analytics platform, providing users with insights into their Pinterest activity. This feature allowed businesses and content creators to track the performance of their pins, understand audience engagement, and optimize their Pinterest strategy accordingly.
These updates and features played a crucial role in Pinterest's growth and user engagement during its early years. They helped establish the foundation for the platform's future developments and its transition from a niche community to a mainstream social media platform.
Pinterest updates on 2012
In 2012, Pinterest continued to evolve and introduce new features that enhanced the user experience and expanded the platform's capabilities. Here are some notable Pinterest updates from that year:
Secret Boards: In November 2012, Pinterest introduced the concept of secret boards. Users now had the option to create private boards that were not visible to other users. Secret boards allowed for more personal or private pinning, making it convenient for planning surprises, organizing personal projects, or saving content for personal use.
Pinterest Business Accounts: Pinterest recognized the growing interest from businesses and brands on the platform and launched Pinterest business accounts in November 2012. Business accounts offered additional features and tools, such as access to Pinterest's analytics dashboard, the ability to promote pins, and enhanced profile customization options.
Pinterest Web Analytics: To provide businesses with more insights into their Pinterest performance, Pinterest introduced web analytics in March 2012. This feature allowed website owners to track how Pinterest users interacted with their content, including how many people pinned from their websites, the number of repins, and overall reach and engagement metrics.
Pinterest Mobile Improvements: Pinterest made significant improvements to its mobile app in 2012. The app became available for Android users in August, expanding its reach to a broader audience. Additionally, Pinterest optimized the app for better performance, smoother navigation, and improved mobile pinning experience.
Social Network Integration: Pinterest integrated with other popular social networking platforms in 2012. In September, Pinterest users could link their accounts with Facebook profiles, allowing them to easily share their Pinterest activity with their Facebook friends. This integration helped increase the visibility of Pinterest content and encouraged more social sharing.
These updates in 2012 further solidified Pinterest as a valuable platform for both individuals and businesses. The introduction of secret boards, business accounts, web analytics, and social network integration expanded the platform's functionality, user base, and appeal. These updates also set the stage for Pinterest's future growth and the development of more features and tools.
Pinterest updates on 2013
In 2013, Pinterest continued to refine its features and introduce updates that enhanced the user experience, expanded its reach, and provided new opportunities for businesses. Here are some notable Pinterest updates from that year:
Rich Pins: Pinterest introduced Rich Pins in May 2013. Rich Pins provided more context and information about pinned content, making it easier for users to discover and engage with the content. There were different types of Rich Pins, including product pins, recipe pins, article pins, and more, each tailored to specific types of content.
Related Pins: Pinterest introduced Related Pins in August 2013. Related Pins suggested additional content based on users' interests and the pins they had already engaged with. This feature aimed to enhance content discovery and help users find more relevant and inspiring ideas.
Place Pins: In November 2013, Pinterest launched Place Pins, which allowed users to create location-based boards and save pins on a map. Place Pins enabled users to discover and share travel destinations, local recommendations, and other location-specific content.
Pinterest Gifts: Pinterest introduced Pinterest Gifts in November 2013, just in time for the holiday season. Pinterest Gifts was a curated collection of product pins from various retailers, making it easier for users to find and purchase gift ideas directly through Pinterest.
Expanded Promoted Pins: In late 2013, Pinterest expanded its Promoted Pins program, allowing more businesses to advertise on the platform. Initially, Promoted Pins were available to a limited number of partners, but the expansion opened up advertising opportunities for more businesses to reach their target audience on Pinterest.
These updates in 2013 demonstrated Pinterest's commitment to enhancing content discovery, providing more context, and creating new opportunities for users and businesses. The introduction of Rich Pins, Related Pins, Place Pins, and Pinterest Gifts enriched the user experience, while the expansion of Promoted Pins signaled the growing importance of advertising on the platform. These updates contributed to Pinterest's growth and solidified its position as a popular visual discovery and inspiration platform.
Pinterest updates on 2014
In 2014, Pinterest continued to introduce updates and features that further refined the user experience, expanded its capabilities, and strengthened its position as a leading visual discovery platform. Here are some notable Pinterest updates from that year:
Guided Search: In April 2014, Pinterest launched Guided Search, a feature that provided users with suggestions and categories to refine their search and discover new content. Guided Search helped users explore ideas and find relevant pins based on their initial search queries.
Messaging: Pinterest introduced messaging functionality in August 2014, allowing users to have private conversations with other Pinterest users. The messaging feature made it easier to collaborate, share ideas, and discuss pins with friends, family, or colleagues directly on the platform.
Buyable Pins: In June 2014, Pinterest introduced Buyable Pins, which allowed users to purchase products directly from within Pinterest. Buyable Pins displayed a blue "Buy it" button and enabled users to complete transactions without leaving the platform. This feature provided a seamless shopping experience for users and opened up new opportunities for businesses.
App Install Pins: Pinterest introduced App Install Pins in October 2014. This feature allowed mobile app developers to promote their apps on Pinterest. App Install Pins showcased an app icon and an "Install" button, making it easy for users to download and install apps they discovered on the platform.
International Expansion: In 2014, Pinterest expanded its presence internationally by launching localized versions of the platform in several countries, including the United Kingdom, France, Germany, and Japan. This expansion helped Pinterest reach a wider global audience and further grow its user base.
These updates in 2014 demonstrated Pinterest's focus on improving search functionality, expanding e-commerce capabilities, and fostering user engagement and communication. The introduction of Guided Search, messaging, Buyable Pins, and App Install Pins provided users with more ways to discover, connect, and transact on the platform. Additionally, Pinterest's international expansion reflected its commitment to catering to a global user base. These updates contributed to Pinterest's continued growth and cemented its position as a prominent social media and visual discovery platform.
Pinterest updates on 2015
In 2015, Pinterest introduced several updates and features that enhanced the user experience, expanded its functionality, and further solidified its position as a leading visual discovery and inspiration platform. Here are some notable Pinterest updates from that year:
Promoted Pins for All: In January 2015, Pinterest made its Promoted Pins feature available to all advertisers in the United States. Previously, Promoted Pins were limited to a select group of partners. Opening up Promoted Pins to all advertisers allowed businesses of all sizes to reach their target audience and promote their products or services on Pinterest.
Pinterest Interests: Pinterest introduced a new feature called Pinterest Interests in February 2015. Pinterest Interests made it easier for users to explore and follow specific topics of interest, curating personalized content feeds based on their preferences.
App Pins: In May 2015, Pinterest launched App Pins, which allowed users to discover and install mobile apps directly from within Pinterest. App Pins provided a streamlined experience for users to find and engage with apps relevant to their interests.
Pinterest Shop: Pinterest introduced Pinterest Shop in November 2015, showcasing a curated collection of products from various brands and retailers. Pinterest Shop highlighted trending products and popular pins, making it easier for users to discover and shop for items they found inspiring.
Visual Search: In November 2015, Pinterest unveiled Visual Search, a powerful feature that allowed users to search for similar or related pins by simply selecting a specific area within a pin. Visual Search utilized image recognition technology to identify visually similar content, enabling users to find more specific and relevant results.
These updates in 2015 showcased Pinterest's commitment to providing a seamless and personalized user experience, expanding its advertising options for businesses, and further leveraging the power of visual content discovery. The introduction of Promoted Pins for all advertisers, Pinterest Interests, App Pins, Pinterest Shop, and Visual Search enhanced the platform's capabilities, making it easier for users to find inspiration, connect with brands, and discover new products. These updates played a significant role in Pinterest's growth and its continued position as a popular platform for visual discovery, idea exploration, and e-commerce.
Pinterest updates on 2016
In 2016, Pinterest continued to evolve and introduce updates that further enhanced the user experience, expanded its features, and catered to the needs of both users and businesses. Here are some notable Pinterest updates from that year:
Promoted Video Pins: Pinterest introduced Promoted Video Pins in August 2016. This feature allowed businesses to promote video content within Pinterest, providing an engaging and visually appealing way to showcase products, services, or brand stories to users.
Shopping Bag: Pinterest introduced the Shopping Bag feature in November 2016, which made it easier for users to save multiple products from different retailers in one place. Users could add items to their Shopping Bag and purchase them directly from the retailers' websites.
Pinterest Lens: In November 2016, Pinterest unveiled Pinterest Lens, a visual search tool that allowed users to discover ideas and products by taking a photo or using an existing image. Pinterest Lens used image recognition technology to analyze images and provide related pins, offering a new way to explore and find inspiration.
Visual Discovery for Ads: Pinterest introduced Visual Discovery for Ads in November 2016. This feature enabled users to discover similar ideas and products to those showcased in an ad by clicking on a visual element within the ad itself. It provided a seamless transition from ad discovery to content exploration.
Explore Interests: Pinterest introduced the Explore Interests feature in December 2016. This feature provided users with personalized recommendations for new interests and topics to explore based on their existing preferences and engagement on the platform.
These updates in 2016 demonstrated Pinterest's dedication to enhancing visual discovery, streamlining the shopping experience, and integrating innovative technologies into the platform. The introduction of Promoted Video Pins, Shopping Bag, Pinterest Lens, Visual Discovery for Ads, and Explore Interests provided users with more interactive and personalized ways to discover ideas, products, and content. These updates also opened up new opportunities for businesses to showcase their offerings, drive engagement, and reach their target audience effectively. Overall, these updates contributed to Pinterest's growth as a leading visual discovery and e-commerce platform.
Pinterest updates on 2017
In 2017, Pinterest continued to introduce updates and features that improved the user experience, expanded its capabilities, and focused on e-commerce integration. Here are some notable Pinterest updates from that year:
Pinterest Lens Expansion: Pinterest expanded its visual search tool, Pinterest Lens, in February 2017. The feature became available to all users in the United States, allowing them to discover ideas and products by simply taking photos or using existing images.
Shop the Look Pins: Pinterest introduced Shop the Look Pins in February 2017. This feature enabled users to explore and shop for products directly within fashion and home decor pins. By tapping on specific items within a pin, users could view related products and make purchases.
Visual Search Ads: In June 2017, Pinterest introduced Visual Search Ads, which integrated promoted pins with the visual search functionality. These ads allowed businesses to reach users who were actively seeking relevant products or ideas through visual search.
Following Tab: Pinterest revamped its Following tab in September 2017. The new Following tab presented users with a personalized feed of pins and boards from the accounts they followed, providing a more streamlined way to stay updated with content from their favorite creators.
Hashtags: Pinterest introduced hashtags in September 2017. Users could now add hashtags to their pin descriptions, making it easier to discover related content and allowing pins to reach a wider audience.
Communities: In November 2017, Pinterest launched Communities, which allowed users to join and participate in interest-based groups. Communities provided a space for users to connect, share ideas, and collaborate with like-minded individuals on specific topics or themes.
These updates in 2017 demonstrated Pinterest's focus on improving visual discovery, integrating e-commerce functionalities, and enhancing community engagement. The expansion of Pinterest Lens, the introduction of Shop the Look Pins and Visual Search Ads, and the addition of hashtags provided users with more ways to discover and shop for products, while the Following tab and Communities fostered a sense of community and collaboration. These updates contributed to Pinterest's growth as a platform that combines visual inspiration with e-commerce opportunities and community-driven interactions.
Pinterest updates on 2018
In 2018, Pinterest introduced several updates and features that further enhanced the user experience, improved content discovery, and provided new tools for businesses. Here are some notable Pinterest updates from that year:
Fresh Pins: In early 2018, Pinterest introduced Fresh Pins, a feature that rewarded users for pinning new and unique content. Fresh Pins were given priority in users' home feeds, helping to ensure that users were constantly exposed to fresh and inspiring ideas.
Following Topics: Pinterest introduced the Following Topics feature in March 2018. This feature allowed users to follow specific topics of interest, rather than following individual accounts. Following Topics ensured that users received a continuous stream of relevant content based on their interests.
Shopping Ads: Pinterest expanded its advertising options with the introduction of Shopping Ads in March 2018. Shopping Ads allowed businesses to showcase their products in a more visually appealing and interactive way, providing a seamless shopping experience for users.
Personalized Pin Recommendations: In August 2018, Pinterest introduced personalized pin recommendations. These recommendations were based on a user's interactions, preferences, and search history, ensuring that the content shown to users was tailored to their specific interests.
Pinterest Trends: Pinterest launched Pinterest Trends in November 2018. This feature provided insights into trending search terms and popular topics on the platform. Pinterest Trends helped users, content creators, and businesses understand current trends and discover new opportunities for content creation and advertising.
Story Pins: Towards the end of 2018, Pinterest introduced Story Pins as a beta feature. Story Pins allowed users to create immersive, multi-page pins with a mix of images, text, and videos. This feature provided users with a new way to share step-by-step tutorials, guides, and creative storytelling.
These updates in 2018 demonstrated Pinterest's commitment to personalized and fresh content, improved content discovery, and increased advertising capabilities. The introduction of Fresh Pins, Following Topics, Shopping Ads, personalized pin recommendations, Pinterest Trends, and Story Pins all contributed to providing users with a more engaging and relevant experience. These updates also provided businesses with new opportunities to reach and engage with their target audience on the platform.
Pinterest updates on 2019
In 2019, Pinterest introduced several updates and features that further improved the user experience, enhanced content discovery, and provided new tools for businesses. Here are some notable Pinterest updates from that year:
Pinterest Trends: Pinterest expanded its Trends feature in January 2019. Pinterest Trends provided insights into popular search terms and trending topics on the platform, helping users, content creators, and businesses stay informed about current interests and discover new content opportunities.
Shop the Look Ads: In March 2019, Pinterest introduced Shop the Look Ads, which allowed businesses to tag multiple products within a single ad. Shop the Look Ads made it easier for users to discover and purchase products directly from within ads, enhancing the e-commerce experience on Pinterest.
Pinning from Video: Pinterest introduced the ability to pin directly from videos in August 2019. Users could now save individual frames from videos as pins, making it easier to capture and save inspiring moments from videos they came across on the platform.
Pinterest Trends Insights: Pinterest launched Pinterest Trends Insights in September 2019. This feature provided more detailed and comprehensive data about trending search terms and topics, enabling businesses and marketers to make more informed decisions regarding their content strategies and advertising campaigns.
Verified Merchant Program: In October 2019, Pinterest introduced the Verified Merchant Program. This program allowed businesses to apply for verification, displaying a special checkmark on their profiles to signify their legitimacy and commitment to providing high-quality products and customer service.
Catalogs and Shopping Ads Expansion: Pinterest expanded its Catalogs feature in October 2019, allowing more businesses to upload and showcase their product catalogs on the platform. Alongside this, Pinterest also expanded its Shopping Ads to additional markets, providing more businesses with the opportunity to promote their products and drive sales.
These updates in 2019 showcased Pinterest's focus on content discovery, e-commerce integration, and providing valuable insights for businesses and marketers. The expansion of Pinterest Trends, introduction of Shop the Look Ads, pinning from videos, and the Verified Merchant Program all contributed to enhancing the e-commerce experience on the platform. Additionally, the introduction of Pinterest Trends Insights and the expansion of Catalogs and Shopping Ads provided businesses with more data-driven and effective advertising options. These updates helped Pinterest solidify its position as a leading platform for visual discovery, inspiration, and e-commerce.
Pinterest updates on 2020
In 2020, Pinterest introduced several updates and features that aimed to improve the user experience, support creators, and provide new advertising opportunities. Here are some notable Pinterest updates from that year:
Story Pins: Pinterest expanded its Story Pins feature, which had been in beta testing since 2018, to a larger group of creators in May 2020. Story Pins allowed creators to share immersive, multi-page content with a mix of images, videos, and text. This feature provided a new way for creators to engage with their audience and share inspiring and educational content.
Idea Pins: In September 2020, Pinterest renamed and revamped the Story Pins feature to Idea Pins. Idea Pins were redesigned to provide a more interactive and dynamic storytelling experience for creators. They included features such as voiceover, music, and interactive elements, allowing creators to craft engaging content.
Shopping Spotlights: Pinterest introduced Shopping Spotlights in October 2020. This feature highlighted curated collections of products from influential creators, publishers, and brands. Shopping Spotlights helped users discover and shop for products that aligned with their interests and preferences.
Updated Analytics: Pinterest introduced an updated analytics dashboard for creators and businesses in October 2020. The new analytics provided more detailed insights into pin performance, audience engagement, and follower growth. This data allowed creators and businesses to track the effectiveness of their content and make data-driven decisions.
Pinterest Ads Updates: Throughout 2020, Pinterest made various updates to its advertising platform to improve targeting, reporting, and measurement capabilities. These updates included improved audience targeting options, enhanced reporting metrics, and the introduction of conversion insights. These changes aimed to provide advertisers with more effective tools to reach and engage with their target audience.
Pinterest Academy: Pinterest launched Pinterest Academy in 2020, an educational platform that offered free courses and resources for businesses and marketers. The Academy provided insights, best practices, and tips on how to effectively use Pinterest for advertising, content creation, and audience engagement.
These updates in 2020 demonstrated Pinterest's focus on empowering creators, enhancing the e-commerce experience, and providing valuable resources for businesses and marketers. The introduction of Idea Pins, Shopping Spotlights, and updated analytics offered new ways for creators and businesses to engage with their audience, showcase products, and track their performance. The updates to the advertising platform and the launch of Pinterest Academy aimed to support businesses in leveraging Pinterest as a marketing tool effectively. These updates contributed to Pinterest's growth as a platform that combines inspiration, discovery, and e-commerce opportunities.
Pinterest updates on 2021
Idea Pins Expansion: Pinterest continued to expand its Idea Pins (formerly known as Story Pins) feature. In July 2021, Idea Pins became available to all creators in the United States, and Pinterest introduced new creation tools and editing features to enhance the storytelling experience.
Video Features: Pinterest introduced several video features in 2021 to improve the video content experience on the platform. This included video editing tools, automatic video cropping, and improved video uploading and discovery capabilities.
Shopping Features: Pinterest further enhanced its shopping capabilities in 2021. They introduced new shopping features, including product tagging in Idea Pins, dynamic shopping ads, and personalized shopping recommendations for users based on their interests and preferences.
Pinterest Trends Updates: Pinterest continued to refine its Trends feature to provide more accurate and timely data on trending topics and interests. This allowed creators, marketers, and businesses to stay up to date with the latest trends and create relevant content.
Creator Monetization: Pinterest began testing monetization features for creators in 2021. They introduced a paid partnership tool, affiliate and influencer marketing features, and creator fund programs to support and incentivize creators on the platform.
Algorithm Updates: Pinterest made several updates to its algorithm in 2021 to improve content recommendations and user engagement. This included updates to prioritize fresh and high-quality content, diversify content suggestions, and reduce the distribution of spammy or misleading content.